It’s not over until it’s over.

Reading books to take back health, wealth and mindset in 2020.
Reading books to take back health, wealth and mindset in 2020.
Photo by Ben White on Unsplash

This year has turned everyone's world upside down. Now we’re left to stare right side up at the black hole that is our future.

Only a global pandemic, protests, and politics are to blame for the toll we feel on our wallets and mental health. Which doesn’t even begin to touch those of us working the frontlines, caring for others, saving our homes from natural disasters, and the list goes on…

Admittedly, it’s hard to be optimistic.

So instead I collapsed on my bookshelf for some refuge. Now, I’m not a fantasy reader so don’t get me wrong. I wasn’t lost in some other world. Instead, I wanted a book or two that would make me feel like I was in control of my life again or may soon have the potential to be. …


But are you willing to weave a new web of human experience?

Two walls with wires making a connection, represenative of technology trying to connect the human experience.
Two walls with wires making a connection, represenative of technology trying to connect the human experience.
Photo by israel palacio on Unsplash

Even at a young age, I knew the power technology could hold, and instead of jumping in with both feet, I fled to the outer banks. I stayed in the safety of design, but don’t think I’m not tempted daily by the possibilities.

Thousands of others sit along this same fence. We are, after all, more connected than ever.

The origin of connect comes from con — “together” + nectere — “to tie”. To connect something is to tie it together.

The critical difference this definition illustrates is that we are no longer just connecting the dots, we’re binding them together. …


The truth may set you free, but a white lie can make you millions.

Woman with finger over lips quieting a lie.
Woman with finger over lips quieting a lie.
Photo by Kristina Flour on Unsplash

Everyone lies.

Your Aunt Martha’s famous pie is secretly famous for the cat hair you’re sure to find on the last bite, but everyone lies and says it’s their favorite. She’s 80 after all, no need to hurt her feelings now.

In business, most marketing is a lie. I Can’t Believe It’s Not Butter! is not a superior alternative to real butter, but they make a pretty good case. I mean spraying yellow, salty goo on your toast was pretty convenient and fun as a kid.

As an entrepreneur trying to make it big, white lies come in all forms. I can’t tell you how many times I’ve made myself appear larger or smaller to fit a client’s need. Said I knew a software, just to go home and learn it within 48 hours. …


Write for your readers and improve readership.

Black and white photo of man on phone discovering the secret to great writing.
Black and white photo of man on phone discovering the secret to great writing.
Photo by Warren Wong on Unsplash

As a relatively new medium writer, I’ve been consuming handfuls of content to better understand the platform. One particular topic that’s caught my attention is “writing for your reader.” In articles and even submission guidelines, the repetition is there to make sure you’re not here to write for yourself but to write for the benefit of others.

Simple right? Well, it is if you employ UX fundamentals. UX is commonly used in industries centered around website, software, and app development, but what if we apply the same concept to our writing?

User experience (UX) focuses on a deep understanding of the user’s roles, goals, and challenges. Instead of using the term “users” in that definition, now replace the word with “readers.” …


You're not too late for the food security movement.

Man staring at 4 jars of homegrown canned food as part of the canning comeback.
Man staring at 4 jars of homegrown canned food as part of the canning comeback.
Photo by Micah Tindell on Unsplash

The temperature change moving down the cold stairs, the cobwebs tangling your face when least expected, evidence of mice and the musty air enveloping you, all in search of homegrown red gold.

It was spaghetti night at grandmas, but you wouldn’t dare find a jar of Prego or Ragu on her shelves. Occasionally I helped can, or would sit at the counter snacking, as she processed jar after jar. No canning book or manual, just the wisdom passed down.

Watching her then, I would have never guessed I’d be standing in her very shoes years later. The canner passed down from my great-grandma to my grandma to now sitting on my kitchen stove most of the summer months. …


I’ve sold out webinars using these

Launch party success from 5-day email campaign strategy.
Launch party success from 5-day email campaign strategy.
Photo by Pablo Heimplatz on Unsplash

Your brand recently launched a new product. Your consulting agency created an on-demand webinar to support small businesses. You wrote a new eBook soon to be released.

Whatever new concept is coming down the pipeline, you need to prepare for the reveal. The social media posts are scheduled, you called your local newspaper (does anyone still do that?), and now you’re faced with email subscribers. Sitting in front of a blank MailChimp template titled “Hey guys…” with a line pulsing back waiting for what’s to come next.

Whether your list consists of 25 solid people or 25,000, this five-day launch strategy will you gain leads. No more cheesy templates asking people to “check you out.” Over the course of five days, you’re going to show them your solution, tell them why they need it, ease their fears about taking the leap, and then sell. This strategy works regardless of pitching a product or service. All you need is an existing email subscription base and an understanding of who your customers are. …


Are politics and protests to blame?

Tattooed man sitting shirtless with American flag behind him.
Tattooed man sitting shirtless with American flag behind him.
Photo by Debby Hudson on Unsplash

I could feel my face tense the moment I saw his response was a paragraph and not a sentence. I didn’t even have read the post to find the word “Governor.” At that moment, I knew my community was in disarray.

We all like to play our own narrative as individual states, but together we all face a love-hate relationship with our elected officials. It’s the political season after all. Sometimes I like to pretend that living in rural America, I’m disconnected from the poison, but we’re not.

My community is small. You wave at cars passing by, whether they’re strangers or friends. We host one blinking light, a small grocery store, gas station, kids camp, post office, and park. There’s an Amish feed mill, family-owned greenhouse, and mechanic that work out of his home garage. To me, these are assets, making our community better by adding immediate value to our local population. …


Digging into the back of your fridge has never been so satisfying.

An open, lit refrigerator in a dark kitchen waiting for a fridge forage session to find your next meal.
An open, lit refrigerator in a dark kitchen waiting for a fridge forage session to find your next meal.
Photo by nrd on Unsplash

My frugality stems from apathy. I’ll eat the wrinkled grape at the bottom of the fridge and last scrape of cottage cheese before making another trip to the store. I hate shopping.

When the garden is in full swing, I’ll scour plants for anything ripe for the picking. I’ll rummage the cellar for something preserved and comb cupboards to make dinner happen.

I thought I was alone in this mad avoidance until I stumbled upon the perfect phrase coined by Stephanie, from Cook by Color Nutrition — Fridge Foraging. Thanks to her positive perspective, I realized fridge foraging was saving money and time while improving my health and food waste. …


It begins with remarkable relationships.

Women sitting at computer working remotely for design client.
Women sitting at computer working remotely for design client.
Photo by Christin Hume on Unsplash

Today’s technology has extended access to countless firms across the United States and internationally. You can choose to work with giant organizations or small studios with just a few clicks of a button. But the question remains, how can you be sure you’re achieving great design while working remotely?

Your best work boils down to basic human interaction. Client relationships.

Great design comes from good clients. Think back to your best work and how you would describe that client relationship. Maybe it was creative liberty or providing insight in a timely manner.

When your client doesn’t understand your process or is unavailable for approvals, it can be hard to reach your full potential. …


Here’s why it gains countless job offers

Job interview being conducted at a table, discussing efficiency as your greatest strength.
Job interview being conducted at a table, discussing efficiency as your greatest strength.
Photo by Dylan Gillis on Unsplash.

You sense the interview is coming to an end, the questions are getting sparse, and it’s difficult to gauge your potential.

This dream job could come to fruition, but there is a weight on you. Sitting across the table in silence, your mind wanders to how all the moisture from your mouth found its way under your arms. At that moment, the silence is broken and your focus is redirected.

“What is your greatest strength?”

You’ve been there — sitting in a job interview as they roll through their list of questions trying to determine if you’re the candidate they seek. …

About

Kendra Higgins

A digital creative living in the backwoods of Michigan. Front-end developer. Podcast Host. Farmer.

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